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PROJECT 002: THE AZTECS
LAUNCH DATE: September 19, 2023 (9/19/23)
With this collection, we seek to intertwine our passion for promoting mental health awareness with our deep connection to our Mexican heritage. Each graphic shirt in this collection features a captivating representation of an Aztec god, beautifully merging ancient wisdom with modern-street design. We believe that by wearing these designs, individuals can not only express their unique style but also embrace the strength and resilience symbolized by these deities. We are honored to pay homage to our heritage while spreading motivation and empowerment through our brand's meaningful mission.
NOTE: All of these graphics are LIMITED EDITION and we do not expect to restock them in the future.
Read below about the significance of each design.
ENLIGHTENMENT Tee (LEFT)
This design captivates the Aztec God "Quetzalcoatl" - known as the feathered serpent king. He represents wisdom, knowledge, and the arts. Quetzalcoatl is also associated with the wind, fertility, and the morning star. His presence in our PROJECT 002 collection serves as a powerful symbol of transformation, inner growth, and the pursuit of enlightenment. Just as Quetzalcoatl transcends boundaries, our collection aims to inspire individuals to break barriers, embrace their inner strength, and embark on a journey of self-discovery and personal growth.
The phrase represented in the design reads as follows:
“In the depths of your being, discover the radiant spark that illuminates your path. Embrace your innate wisdom and find the strength to shed old skin, embracing a transformative journey. Remember, just as Quetzalcoatl brought knowledge and renewal, you too possess the ability to rise above challenges and embark on a remarkable evolution.”
UNDRWRLD Tee (MIDDLE)
This design represents the Aztec God "Mictlantecuhtli" - or the god of the underworld. Despite his fearsome appearance, Mictlantecuhtli embodies a deeper symbolism; he represents the cyclical nature of life and death, reminding us of the inherent connection between the mortal realm and the spiritual realm. In our PROJECT 002 collection, we honor Mictlantecuhtli as a reminder to embrace the transient nature of existence, find strength in adversity, and live each day to its fullest, motivated by the awareness of our mortality.
The phrase represented in the design reads as follows:
“Even in the darkest of places, there will always be light. Embrace your own resilience, and find the courage to navigate the depths of your journey with the strength of the gods - and always remember, every ending leads to a new beginning.”
CREATION Tee (RIGHT)
This design shows the Aztec God "Tezcatlipoca" - or the god of destiny. He represents the ever-changing nature of existence, embodying both creation and destruction, or "tlānēhuāyōtl" and "tlāhueliliztli". Tezcatlipoca is a symbol of transformation, challenging individuals to confront their inner desires, fears, and weaknesses. In our collection, we pay tribute to Tezcatlipoca as a reminder of the inherent power within each person to shape their destiny. These designs inspire individuals to embrace change, overcome obstacles, and harness their inner strength to create a life filled with purpose and fulfillment.
The phrase represented in the design reads as follows:
"Embrace the power within you to navigate the ever-changing tides of life. Like the smoke that dances and the mirror that reflects, you possess the strength to adapt and transform. Embrace the darkness as a canvas for your potential, for within it lies the seeds of creation that counter the roots of destruction. Within the chaos, lies the opportunity for growth, and through every trial, you emerge stronger, wiser, and more resilient."
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Overall, we created this limited collection to pay homage to our founders' culture and how it intertwines with TITAN and our mission to end the stigma around mental health. We expect to incorporate more culture, properties, purpose and themes within our upcoming PROJECT launches.
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Armando Camacho
September 18, 2023
Love the meaning of these shirts and designs ⚔️🔥