LAUNCH DATE: Friday, March 15th
PROJECT 007: Your Life Matters.
This limited edition series is more than just a clothing collection; it's a bold statement, a quote of hope, and a reminder that every life holds immeasurable value - including yours. With mental health at the forefront of our mission, we've crafted this collection to spark conversation, to inspire, and to remind everyone in our community that they are not alone. TITAN stands as a symbol of strength and resilience, and through PROJECT 007: YLM, we aim to empower individuals, encourage open dialogue about mental health, and contribute to breaking the stigma surrounding it.
"If I could wear a shirt that could change someone's perspective on life for the better - or even save them from themselves because of what my shirt says, I'm going to wear THAT shirt." is the phrase that stemmed out of this collection within our team. This collection is an extension of our YLM graphic, which has become a strong pillar in our design process. Check out the upcoming designs below - without explanation, as they speak for themselves.
53 comments
Saaim Ali
Fitness isn’t about looking nice it’s about mental health as well. I love to see a brand who can create apparel that makes you feel confident on both the inside and outside. A true gem!
Hope Hartsig
This brand and initiative is more than just clothing: it’s a quote of HOPE. This resonates with me and speaks volumes to my daily life, working as a registered nurse in the detox unit in a psychiatric ward. If I can wear a piece of clothing that can change someone’s perspective, or initiate something deep inside their subconscious mind, then I will wear that shirt proudly and unapologetically. I am counting down the days until 007 drops and I am honored to share this initiative with everyone who needs to hear it. <3
Oscar mora
I think this project is really impressive and helps make people comfortable with how they are
Juan Moreno
I think this is a really great project, I love the way it looks and I love what it’s representing
William Julius
This is such an important message for people to support, especially in the fitness community where we are all trying to better ourselves
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